Content driven store
Content is abundant and changes much faster than merchandiser can identify and bring stuffs into the store, so it makes to re-position the store as a content driven space to drive more foot traffic. So why would someone need to go to a store for content? Wouldn't they be able to assess it on their phones? The same reason why you visit some websites and not others - curation. If you can curate the best, most unique and engaging content and bring it all together into an immerse experience at the store, you've cracked the code.
Caveat: Let's sort out the new norm stuffs first though.
Recent Posts
See AllConsumer insight is a premium. The best way to get it is through deconstruction: 1. Observe the behavior and the context of the behavior...
Move aside purple cow, here comes the hippo. All hail the hippo. Way back Seth Godin came up with the term Purple Cow for something truly...
"The more ambitious a person is, the more he will choose to be a yes-man - because yes-men tend to be rewarded." - Tim Harford....
Comentários