Consumer insight is a premium. The best way to get it is through deconstruction: 1. Observe the behavior and the context of the behavior...

Move aside purple cow, here comes the hippo. All hail the hippo. Way back Seth Godin came up with the term Purple Cow for something truly...

"The more ambitious a person is, the more he will choose to be a yes-man - because yes-men tend to be rewarded." - Tim Harford....

Some interesting notes of how an CIA/FBI analysts approach analyzing data to brief the White House. Phillip Mudd's insights on how to get...

When you can't win an argument, change topic to distract and then just attack the other person on this new issue to get them on the...

Content is abundant and changes much faster than merchandiser can identify and bring stuffs into the store, so it makes to re-position...

John Naisbitt was the guy who authored books such as Megatrends, Megatrends 2000 and High Tech High Touch among others. John's ability to...

The "1984" commercial by Apple is regarded as one of the best ads ever. It was based on the 1949 novel by George Orwell about a society...

Before Design Thinking and Human Centred Design was the mainstream buzz, Jan Chipchase was already ahead of the game. He championed the...

Life is Good is one of the brands I truly admire. It has a strong purpose and compelling story that is truly human and absolutely...

In marketing, we need to connect with our customers' emotion, our brands need to have that resonating emotional element. This is...

You'd probably know Michael Porter and his contribution to the world of corporate strategy. One of the 3 means to gain a competitive...

Consider these for your post pandemic response: Shopping for leisure at a mall is gonna get cumbersome. Stores need to re-think their...

"All things work out for the good for the good of those who love Him." You think it's over, but it's not. In the end all things will work...